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ROI

An Inconvenient Reality For Environmental/Sustainability Professionals?

For years, those of us in the environmental/sustainability profession have sought credible ways and metrics for quantifying the economic value of our efforts, activities and programs.  A myriad of studies completed dating back to the late 1980s attempt to demonstrate “environmental value”.  Most of these studies have shown rather tenuous …

Tracking Reputational Value of Sustainability and Corporate Responsibility

Companies who implement sustainability and corporate responsibility (CR) efforts universally cite reputation enhancement as one of the key benefits from the investments in such programs.  Oftentimes, generic survey information (sometimes generated by popular media sources) is used as supporting data. However, with current real-time communications technology literally “in the hands” …