There often is one issue that serves as a lightning rod and catapults an organization into the sustainability arena. Organizations that are prepared for such issues are more likely to be perceived as leaders. Unprepared organizations may suffer from negative press and may wind up in a reactive or defensive stance that wastes money, hurts employee morale and damages the organization’s reputation. The Elm team uses our expertise and experience to help organizations identify, understand and get in front of these issues in a way that can enhance their reputation.