The Elm Consulting Group International, LLC and Sentiment360 Announce Solution to Reputational Risk Component of SEC Interpretive Guidance on Climate Risk Assessment

Use of New Technology Tracks Public Perception of Companies’ Sustainability/Climate Programs

In the Federal Register dated February 8, 2010 (75 Fed. Reg. 6290), The Securities and Exchange Commission (SEC) published its Interpretive Guidance on financial disclosure/reporting requirements as they apply to climate change matters, which is EFFECTIVE IMMEDIATELY.  Among the specific risk factors that SEC highlighted in this Interpretive Guidance is the potential business risk associated public opinion/reputational risk.  SEC stated:

Another example of a potential indirect risk from climate change that would need to be considered for risk factor disclosure is the impact on a registrant’s reputation. Depending on the nature of a registrant’s business and its sensitivity to public opinion, a registrant may have to consider whether the public’s perception of any publicly available data relating to its greenhouse gas emissions could expose it to potential adverse consequences to its business operations or financial condition resulting from reputational damage.

In response to this SEC mandate, The Elm Consulting Group International, LLC has partnered with Sentiment360, a global online monitoring company that delivers new media business intelligence SaaS solutions. With offices in the US, UK and the Philippines, Sentiment360 has a proven track record in collecting, analyzing, understanding and responding to online content, be it social media (mircrosites, blogs, forums, etc.), traditional media, video sites, image sites, and more.  Sentiment360 analysis can be delivered on-demand via a wide variety of customizable web dashboards.

“Combining the leading edge data tracking and analytics of Sentiment360 with Elm’s sustainability, climate and risk assessment expertise creates a unique solution to meeting SEC’s requirements,” said Lawrence Heim, Director in Elm’s Atlanta office.  “Our team can aggregate real-time unfiltered public opinion data without the need for surveys, screen it for relevance to sustainability/climate, and frame it in a business risk context. This will provide clients with ready-to-use information in a dramatic labor- and cost-saving manner.”

Heim continued, “Publicly-traded companies that sell products or services outside the US must assess their climate reputation risk globally to adequately determine their business risk and potential reporting needs.  Sentiment360’s worldwide data aggregation and tracking capabilities make this easy.  Elm’s global sustainability and risk expertise can assist in understanding cultural contexts of the subject matter as well.”

Sentiment360, with offices in the US, UK and the Philippines, delivers new media business intelligence SaaS solutions. As a spin-off from the Global Reach group of outsourcing companies, S360 has been offering new media analysis solutions through indirect channels since 2006. As of January 2010, S360 has begun selling directly to end-user clients under the Sentiment360 brand.

As a provider via 3rd party partners we have delivered new media analysis for a variety of entities including advertising and PR agencies, manufacturers, governments, law enforcement and more. As of January 2010, we have become the preferred provider for several global communications firms. More information is available at www.sentiment360.com.

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