Elm Offers Perspectives on Sustainability Risk in BusinessWeek Blog

Recently, Patty Calkins
, Vice-President for Environment, Health, and Safety
 for Xerox posted a piece in BusinessWeek’s blog. In her article “Dispelling Two Sustainability Myths for Small Businesses”, she stated that

many small businesses still struggle to justify an investment in green initiatives, because they perceive the efforts will generate added costs, not concrete business benefits.

Lawrence Heim, Director in Elm’s Atlanta office, posted a response that offered a valuable perspective about “various ways to identify and quantify benefits AND RISKS of choosing a sustainability path.”

Read the Business Week blog entries here.

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